How 33A started

Helping his Interaction Design and Creative Communication students at Danmarks Medie- og Journalisthøjskole develop concepts for companies using emerging technology Mike developed cards and a workshop process. Seeing the need of businesses to understand and apply AI Mike created the AI-Design Sprint using cards and paper and a design process. It was launched at Copenhagen Techfestival in the fall 2017 and a team was formed, 33A, to bring it to you.

Why we exist

We believe that AI can improve people’s lives and the planet in big ways. Companies that truly unleash this will lead.


Mike Brandt, Co-Founder

My expertise is design tools and design processes, I enable technology. I’m the author of the book “Forget The Product. Forget The Idea. Forget The Campaign.” on business innovation, design tools, and design processes. Because of the much interest I spoke at business conferences throughout Europe and led workshops in companies developing with teams technology concepts for their companies. For four years I lectured full time on topics about emerging technology at places of higher education, like Erhvervsakademi Sjælland, Erhversakademiet Lillebælt, and Danmarks Medie- og Journalisthøjskole. I started out as Communications Designer in roles of Art Director and Creative Director where I worked with design processes in teams. All this led me to develop the AI-Design Sprint to help businesses in understanding and applying AI. 


Jonas Wenke, Co-Founder

M.Sc. Service Systems Design from Aalborg University, BA in Industrial Design at Folkwang Hochschule.


Maria Angelica Saavedra Hernandez, Co-Founder

UX & Service Designer at Lix Technologies. M.Sc. Service Systems Design at Aalborg University.


Flemming Adsersen, AI Technology Expert

Partner at DataScienceHouse. Flemming has led many AI projects and programs, and advised leaders in many industries. M.Sc. Economics, Industrial Innovation at Aalborg University, and Big Data and Artificial Intelligence, Executive Program at Danmarks Tekniske Universitet.