We are an AI implementation design firm.
We bring together Design Thinking/Service Systems Design and AI.

Why we exist

We bridge the gap between non-technical business people and AI experts to work together. We enable anyone and any team to develop holistic AI solutions and apply AI.

Furthermore, we believe that non-tech decision-makers and non-tech users need to be included in the AI solution development to secure a safe, beneficial, and commercially viable AI solution.

We developed the AI Design Sprint™ and believe this to be the right way for anyone and any team to approach AI. Because we are a small team, we can’t change the world by leading AI Design Sprints™, but by training many others. Our vision is to see a world where everyone leads AI Design Sprints™.

33A is based in Copenhagen. Denmark is known for design and it’s one of the most digitalized countries, therefore it feels natural to bring design thinking and AI together here.

Our story

Michael developed the first version of the AI Design Sprint™ for his students to help them develop emerging technology concepts, including AI, for Danish companies. Since then the team at 33A developed the AI Design Sprint™ further, even forming three modules. Today we train people in the AI Design Sprint™ and constantly develop it further as technology is progressing quickly and different needs and topics for AI application arise.

Meet the team

Michael Brandt
Co-founder, CEO, Head of Product

Sabine Joseph (PhD)
Partner, Data Science & AI

Kerstin Bognar
Facilitation

Alex Cassoni
Advisory

Judith Cardenas (PhD)
CEO at Strategies by Design Group (in partnership with 33A)

Matteo Castilleo
Generative AI

Jörg Winterhoff
CEO at Sprjnt Studio (in partnership with 33A)

Nathy Ravez
Workshop Designer & Facilitator (in partnership with 33A)

Erik Stoffregen
AI Product Development

Sean Xiao
CEO at TeamPlus Solutions (in partnership with 33A for Asia Pacific)

Michiel Hauwaert
Co-founder Facilitator Connect (in partnership with 33A)

Joanna Stoffregen
AI Product Development

Contact

Don’t be a stranger.

In the media

Mike on the podcast “KI Heute” from Opitz Consulting (in German)

Thanks to Professor Ralf T. Kreutzer, Berlin School of Economics and Law, and Marie Sirrenberg for describing our AI Design Sprint™ over seven pages in the chapter “AI challenge – how to anchor artificial intelligence in the company”.

Mentions

Thanks to Peter Svarre for mentioning the AI Design Sprint™ in his book “What should we do with humans?” in the discussion about AI for a Danish audience.