We are an AI Implementation Design Firm.
We bring together Design Thinking/Service Systems Design and AI.

Why we exist

We bridge the gap between non-technical business people and AI experts to work together. We enable anyone and any team to develop holistic AI solutions and apply AI.

Furthermore, we believe that non-tech decision-makers and non-tech users need to be included in the AI solution development to secure a safe, beneficial, and commercially viable AI solution.

We are not content with the status quo—a world of scarcity. We believe that with AI, we can create a world of abundance.

How we aim to reach our mission

We developed the AI Design Sprint™ and believe this to be the right way for anyone and any team to approach AI. Because we are a small team, we can’t change the world by leading AI Design Sprints™, but by training many others. Our vision is to see a world where everyone leads AI Design Sprints™.

Location

33A is based in Copenhagen. Denmark is known for design and it’s one of the most digitalized countries, therefore it feels natural to bring design thinking and AI together here. From here we serve all people everywhere.

Our story

Michael developed the first version of the AI Design Sprint™ for his students to help them develop emerging technology concepts, including AI, for Danish companies. Since then the team at 33A developed the AI Design Sprint™ further, even forming two modules. Today we train people in the AI Design Sprint™ and constantly develop it further as technology is progressing quickly and different needs and topics for AI application arise.

Our philanthropic model

We dedicate 1% of our annual sales to support public educational institutions and students. This commitment is fulfilled through AI Design Sprint™ training and certification of student groups, and by directly engaging students in hands-on AI Design Sprint™ experiences.

Meet the team

Michael Brandt
Co-founder, CEO, Head of Product

Matti Kawecki
COO

Kerstin Bognar
Facilitation

Michiel Hauwaert
Facilitation & Online Course

Jörg Winterhoff
Facilitation

Elli Nikolaou
Online Course & Marketing

Joanna Stoffregen
AI Product Development

Erik Stoffregen
AI Product Development

Sean Xiao
CEO at TeamPlus Solutions (in partnership with 33A for Asia Pacific)

Joan Toribio Aguareles
Service Systems Design

Alex Cassoni
Advisory

Judith Cardenas (PhD)
CEO at Strategies by Design Group (in partnership with 33A)

Contact

Don’t be a stranger.


In the media

Mike on the podcast “KI Heute” from Opitz Consulting (in German)


Thanks to Professor Ralf T. Kreutzer, Berlin School of Economics and Law, and Marie Sirrenberg for describing our AI Design Sprint™ over seven pages in the chapter “AI challenge – how to anchor artificial intelligence in the company”.

Mentions

Thanks to Peter Svarre for mentioning the AI Design Sprint™ in his book “What should we do with humans?” in the discussion about AI for a Danish audience.