This is for UX designers, in-house product teams, and leadership at product-led companies (SaaS, platforms, digital services).

The starting point is a persona and its user journey for a chosen product or service. If the team isn't sure where to begin, a Framing session helps identify the right focus.

The outcome is a new service blueprint with AI integrated throughout.

The update consists of the preparation template to develop the persona and user journey, as well as the high-level Framing session.

Many discussions around AI agents jump too quickly into technical implementation. We aim to enable both non-technical and technical people to define agents clearly before building them.

The AI Design Sprint®: Agentic AI covers these phases:

• Deciding when and where agentic AI is the right choice—and where it isn’t

• Defining the roles of agents (i.e. which agents are needed)

• Specifying the agents in detail

• Creating a blueprint of the multi-agent system (how the agents interact)

More and more often, we hear large organizations ask: “Where do we start with AI?” or “How do we identify AI use cases within our organization?”

Opportunity Mapping addresses exactly these questions. While it’s also part of the modules AI Design Sprint®: Process Automation and AI Design Sprint®: Products & Services, here we focus entirely on Opportunity Mapping because of its importance.

It’s designed for leadership teams and results in an AI heatmap—an overview of where AI can have the greatest impact across the organization. The leadership team develops this heatmap collaboratively, enabling strategic discussions about AI and alignment on the organizations approach to AI. Ultimately, Opportunity Mapping helps answer the question of where to start with AI.

Overall, it allows not only a bottom-up approach but also a top-down one — we call it a “sandwich approach,” where AI focus areas are identified both by people on the ground and by leadership.

The next Bootcamp AI Design Sprint®: Opportunity Mapping takes place on January 19, from 9:00–13:00 CET.

AI is evolving constantly — and at an ever-increasing speed. We regularly update the AI Cards®, and this is one of our biggest updates yet.

The AI Cards® now cover all AI capabilities. We’ve updated the use cases on the back side, merged two AI categories, and increased the total number of individual AI Cards® to 100 — reflecting the rapid progress in generative AI, deep reasoning, and agentic AI.

If you own a previous version, you can purchase the new edition at a discounted price. Simply reach out to us by email, and we’ll send you your discount code. You can purchase the new AI Cards® here.

All materials necessary to lead the AI Design Sprint® is in our Learning Management System and the participants receive their physical Starter Kit as well with all the cards.

For ongoing support we set up a Community to learn from each other, and here we share learning and updates.

So far, we’ve mainly trained company teams with the AI Design Sprint®. Now, we’re opening it to Bootcamps, bringing together participants from different organizations—such as independent innovation or IT consultants, as well as individuals from larger companies who want to test the training before involving their teams.

2 reasons for the Collaboration Board:

• AI can be complex, and people often need guidance. The board brings structure to the process, turning complexity into something tangible and easier to grasp.

• We want teams to work independently. The Collaboration Board includes everything needed, allowing the group to follow clear steps without relying heavily on a facilitator.

We founded 33A before OpenAI brought AI to the masses and before large language models existed. At the time, we were in awe by DeepMind’s AlphaGo defeating top Go players by inventing entirely new and creative moves.

While business and IT consultancies were beginning to introduce AI to their clients, they lacked practical formats for co-developing AI-driven solutions in the same way they did in other areas. As a result, our first clients were consultancies: our AI Design Sprint® enabled them to co-create AI solutions with their non-technical clients and initiate AI projects.