AI Design Sprint®: Copilot
High Copilot adoption isn't about breadth — it's about depth.
Instead of employees using Copilot only for basics, with AI Design Sprint®: Copilot they own the one Copilot tool that transforms how they work.
Employees have Copilot — but use it only for basic tasks, the deeper potential stays untouched. And when it's time to allocate Pro licences, there's no structured way to know who truly needs one.
The challenge
Learning & Development teams responsible for driving meaningful Copilot adoption across the organisation.
IT & Procurement teams deciding which employees should receive a Copilot Pro licence — and need evidence to make that call wisely.
Who is this for?
Focused learning, not information overload
Most Copilot training covers everything — but knowing everything isn't the same as using the right thing. Each employee receives targeted instruction on the single tool most relevant to their role, built around their actual workflow. Less forgetting. More doing.
The employee is in the driver's seat
No top-down mandates. Even without prior Copilot knowledge, employees identify — for themselves — where Copilot adds the most value to their work. This ownership is what drives lasting behaviour change.
Why AI Design Sprint®: Copilot?
A data-driven tool for licence decisions
The AI Design Sprint®: Copilot surfaces which employees have high-value Copilot use cases and which do not — giving IT and Procurement a structured, evidence-based foundation for Pro licence allocation.
Built to scale
After the initial rollout, your internal teams are trained to deliver the methodology themselves — no ongoing dependency on external facilitators. Annual Refresher Training keeps them current as Copilot evolves.
How it works
Copilot Cards are a proprietary 33A tool that makes Microsoft Copilot accessible to anyone — regardless of technical background. Every Copilot capability is organised into categories written from the user's perspective, not the tool's. Each card states a specific Copilot capability; flip it over and you'll find a real work scenario and the specific Copilot tool that delivers the capability.
The Copilot Cards
This allows any employee to browse what Copilot can do, identify what's most relevant to their role, and walk away with their own use case — no prior Copilot knowledge needed. Cards are available in physical form for onsite sessions and digitally for remote delivery.
Overview of Copilot Category Cards
Example of the Copilot Cards (front and back)
Duration 1 day onsite (9:00–17:00), followed by 4 monthly online Follow-up sessions of 1 hour each.
Group size Up to 15 participants per AI Design Sprint®: Copilot session.
Format Delivered onsite by 2 facilitators from 33A, the Follow-ups are online. After you take over you will also take over the Follow-ups.
Language Delivered in English or German by 33A facilitators. When your internal team takes over, we support them with materials in their preferred language.
Prerequisites Participants bring their own laptop. No Copilot Pro licence required. Participants are from one department or related departments to ensure that people work on related or same workflows.
Scaling Internal teams trained to deliver independently. Training: 1 day. Annual Refresher, keeps internal facilitators current as Copilot evolves, run by 33A. Included in the annual fee.
Practicalities
Materials Copilot Cards, Collaboration Board, preparation template, slides, trainer guide — in English & German. After you take over we support you with materials in a language you like to deliver the AI Design Sprint®: Copilot.
Pilot pricing A dedicated pilot at €9,000 — a preferential rate (standard investment from €15,000) designed to let you experience the full AI Design Sprint® methodology with a first cohort, before committing to a wider rollout.
The pilot includes one full day onsite with two trainers, up to 15 participants, and four monthly remote check-ins to ensure the behaviour change sticks.
Currently available across the DACH & Nordics region — with global expansion planned.
Scale pricing Annual tiers for up to 1,000 / 10,000 / 50,000 + employees. Contact us for a tailored quote.
Methodology Based on the proven AI Design Sprint® framework.
Facilitators / Trainer
Michael Brandt
CEO, Co-founder, Head of Product and Facilitation
Mohammed Brückner
Former Senior Strategic Account Technologist, Microsoft
How to get started
Run a pilot with one of your teams. See the methodology in action, measure the results firsthand — then scale with confidence.
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Participants work in small teams of 2–3 people — typically from the same department — on workflows they share in their daily work. All teams run in parallel, guided throughout the day by two trainers. Rather than sitting through generic exercises, every team applies the methodology to something real and relevant to their role. By the end of the day, every participant has identified the Copilot tool most valuable to them — and knows exactly how to use it.
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The Collaboration Board is a structured worksheet that guides each team through the full process — from mapping their current workflow to identifying the Copilot tool most relevant to their role. Rather than depending on the trainer to direct every step, participants simply follow the tasks on the board, capturing input, discussing briefly as a team, and moving forward together.
This serves two purposes. First, it ensures a consistent, high-quality experience regardless of the trainer in the room. Second, it gives the team ownership of the process — they're in control, not passive recipients of a training. The result is a more engaged group and conclusions that feel genuinely theirs.
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Success is measured by actual behaviour change, not survey scores. On day one after the training, each participant demonstrates how they used their chosen Copilot tool in real work. During the four monthly follow-up sessions, participants share three examples of Copilot use from the previous three days — showing that adoption has become a habit, not a one-off.
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The pilot is designed as a starting point, not a one-off. Once a first cohort has experienced the methodology, we train selected team members to become internal trainers — empowered to both facilitate the AI Design Sprint®: Copilot within their organisation and certify new trainers in turn. This creates a snowball effect: each new trainer enables the next wave, spreading Copilot adoption across the organisation without requiring 33A to be in the room every time.
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The two are handled separately. 33A certifies your internal trainers on the AI Design Sprint®: Copilot methodology. For Copilot tool expertise, you have two options: leverage Copilot specialists you already have internally, or draw from 33A's pool of external Copilot experts who can be booked as needed. This gives you flexibility depending on the maturity of your internal Copilot knowledge.